Mr Siwakorn said the Chiang Mai Night Market serves as an important mechanism for promoting provincial tourism by building on the area’s rich cultural capital and distinctive handicrafts and reinterpreting them in a contemporary, creative form.

Through the integration of art, light, colour and digital technology, the event creates a vibrant nighttime tourism experience in line with Chiang Mai’s vision of becoming a “City of Health, City of Living, and City of Festivals,” under the concept “Value is the New Volume” and the policy “12 Months, 12 Festivals – Chiang Mai Can Be Visited 365 Days a Year.” The initiative helps enhance the province’s tourism image, generate income and sustainably distribute benefits to local communities.

Ms Thapanee said the TAT promotes the tourism economy by using event marketing as a key strategy to stimulate travel. The Chiang Mai Night Market is organised across two locations, including Tha Phae Walking Street and San Kamphaeng Walking Street, in line with the national policy of upgrading walking streets from “local markets” to internationally recognised Creative Walking Streets, serving as platforms to showcase Thai charm to both domestic and international visitors.

San Kamphaeng Walking Street is widely recognised as a distinctive cultural area and a hub of Lanna handicrafts, local wisdom and the preservation of traditional community lifestyles. Activities at the event are designed under the concept “San Kamphaeng Remix: Chiang Mai Remake,” reflecting a refreshed image of San Kamphaeng through art, light, colour and digital technology that enliven the walking street while providing a stage for residents to showcase their talents, with respect for and preservation of local identity at its core.

The event features 10 spectacular exhibition points and landmarks across the area, creatively telling stories beyond what visitors may already know and delivering memorable experiences that connect tourists closely with local identity.

The TAT expects more than 100,000 visitors across both locations, generating at least 186 million baht in tourism revenue.

The “Chiang Mai Night Market” takes place at San Kamphaeng Walking Street every Saturday and at Tha Phae Walking Street every Sunday over six consecutive weeks, from Jan 17 to March 1, 2026, from 4pm to 10pm.

The TAT has transformed both walking streets with vibrant decorations reflecting local identity along the entire route, using light, colour and modern technology across 10 exhibition points.

At San Kamphaeng Walking Street, the landmark theme is “The Grand Arts of San Kamphaeng: Multifaceted Arts of San Kamphaeng.” Exhibition points include:

1. Khuang San Kamphaeng – The Woven Legacy
2. Khuang San Kamphaeng – The Spirit of Clay
3. San Kamphaeng Post Office – The Wishing Lanna
4. San Kamphaeng Post Office – Colour Your Canopy
5. San Kamphaeng Market – The Light Beat
6. Bangkok Bank – The Cool Elephant
7. Shinawatra Tower – The Basket of Prosperity
8. San Kamphaeng Walking Street – Bo Sang in Bloom
9. Behind Paisan Gold Shop Building – The Weaver’s Beacon
10. San Kamphaeng Walking Street – The Artful Wall

At Chiang Mai (Tha Phae) Walking Street, the landmark theme is “The Sand Stupa: The Stupa of Beginnings,” inspired by the traditional Lanna New Year (Paweni Pi Mai Muang). Exhibition points include:

1. Wat Phan On – The Radiant Octagon
2. Lanna Folklife Museum – Lanna Guardian, featuring twin lions symbolising wisdom, power and protection of city gates and temples
3. Treasury Museum – From the Sacred Road to the Heritage of the Nation
4. Khum Chao Burirat (Architecture Centre) – The Flame of Memory, telling the story of Khum Chao Burirat through the “four guardian animals”: the swan, rabbit, deer and owl
5. Wat Phan Tao – The Stream of Light, where a large tree and radiant light symbolise a “luminous sacred place” and forthcoming prosperity
6. Wat Phan Tao – The Gesture of Radiance
7. Wat Chedi Luang Worawihan – The Lantern of Lanna Imagination
8. Lanna Folklife Museum – The City of Flowers
9. Wat Tung Yu – The Blooming Way
10. Wat Phra Singh Woramahawihan – The Axis of Culture

In addition, visitors can enjoy shopping for souvenirs and sampling a wide array of local food from numerous vendors. Special promotions are offered: for every 200 baht spent on goods and services at the event, shoppers will receive discount coupons for tourism-related services such as accommodation, restaurants and spas. Live performances by well-known artists will take place daily, including: Jan 17, 2026: Scrubb; Jan 18: Proxie; Jan 24: Whal & Dolph; Jan 25: No One Else; Jan 31: Yented; Feb 1: Atom; Feb 14: Pause, Earth Patravee; Feb 15: ATLAS, Sarah Salola; Feb 21: Songkarn Rangsan; Feb 22: Serious Bacon; Feb 28: Mean; and the closing performance on March 1 by Season Five.

The event is free of charge throughout its duration. The TAT also provides complimentary shuttle bus services.

For San Kamphaeng Walking Street, two routes are available:

1. Tha Phae Gate Square – Wat Sri Don Chai – Bo Sang Umbrella Making Centre – MAIIAM Contemporary Art Museum – Khuang San Kamphaeng
2. One Nimman – Central Chiangmai – Bo Sang Umbrella Centre – MAIIAM Contemporary Art Museum – Khuang San Kamphaeng

For Tha Phae Walking Street, two routes are available:

1. One Nimman – Chang Phuak Market – Three Kings Monument – Wat Phra Singh Woramahawihan
2. Tha Phae Gate Square – Wat Sri Don Chai – Chiang Mai Gate Market – Wat Chedi Luang Worawihan

For more information, visit the Facebook page GoNorthThailand, contact the TAT Contact Centre, or call 1672 Travel Buddy.