The Tourism Authority of Thailand (TAT) is proud to announce that Lalisa “Lisa” Manoban has accepted the role of “Amazing Thailand Ambassador”, representing Thailand’s tourism to the world. In this role, she will embody and showcase the image and charm of Thailand as a leading quality travel destination.

 

Lisa is one of Thailand’s greatest sources of pride. With her globally recognized achievements and success, she serves as an influential force in telling the story of Thailand’s beauty and unique identity, making it known to a wider international audience.

 

Ms. Thapanee Kiatphaibool, TAT Governor, said “Collaborating with Lisa as the Amazing Thailand Ambassador marks another significant milestone in presenting the charm, diversity, and wonders of Thailand from a fresh perspective—one that will inspire both Thai people and international visitors to discover the magic of Amazing Thailand together. Accordingly, TAT remains committed to positioning Thailand as a high–quality and safe destination, welcoming both domestic and international travellers with warmth and care. This reflects the country’s image as a Quality Leisure Destination, while also reinforcing confidence in “Trusted Thailand”—a place where every journey creates meaningful and lasting memories.

 

This collaboration between Amazing Thailand, the Thai tourism industry, and Lisa not only stimulates global interest in visiting Thailand, but also reaffirms the enduring value of Thai culture, along with the warmth and hospitality of the Thai people. It highlights the nation’s readiness in every dimension, assuring travellers worldwide that Thailand is a destination ready to offer truly unforgettable experiences.

 

TAT invites all travellers to embark on their journey in Thailand. With Lisa as the Amazing Thailand Ambassador, this will reinforce a sense of pride at home while showcasing the kingdom’s beauty, culture, and warm hospitality.